What goes into making effective video content and how can you develop a system for doing so?

The fact is, there are so many different ways and reasons to create a video that you shouldn't let anyone make you feel like your content isn't up to snuff.

But for those of you who are looking for a decent foundation to build on, I've touched on four fairly straightforward points here about what I feel makes for a good video.

A good video isn't about flashy graphics or templates in my opinion. While there is a place for that kind of eye-catching element, the basis of good video is the value that is in the message and how precisely that message is expressed.