Friction Audit
A focused diagnostic conversation where we map your current sales cycle against the VELO framework. We identify where trust breaks down, which stakeholders your content misses, and the three trust assets that would have the most immediate impact. Free. 60 minutes.
You know deals are stalling. You suspect the problem is somewhere between your first conversation and the signed contract. But you cannot pinpoint exactly where trust breaks down, or which stakeholders on the buying committee are quietly vetoing you.
What happens
A 60-minute diagnostic conversation where we map your current sales cycle against the VELO framework. We identify which of the four pillars has the biggest gap. We look at who is on the buying committee that your content never reaches. We examine what happens after pricing is shared.
You walk away with a clear picture of where deals are dying and the three trust assets that would have the most immediate impact.
Who this is for
Founders and MDs at B2B professional services firms with consultative sales cycles of 30+ days and deal values above £5K. You sell expertise, and the buying decision involves multiple stakeholders.
Who this is explicitly not for
Firms looking for the cheapest video production option. Businesses where the buying decision is made by one person in one meeting. If that describes you, a traditional agency will serve you better, and we will say so.
Investment: Free