Positioning Diagnostic

The situation

You know your firm is better than your pipeline shows. What you don't have is a clear read on where the trust is leaking, and in what order to fix it. Guessing at that order is how firms spend a year producing content nobody on the committee ever weighs.

What the Diagnostic is

One to two working sessions with you, plus our analysis of your positioning, your pipeline, and the surfaces your buyers actually check. The output is a written Positioning Diagnostic: where the pipeline stalls, where your Library of Trust is missing, and a prioritised recommendation for what to build first.

It does not include asset production. Production is the Build, and the Diagnostic tells you whether you need it.

Who leads it

Your Diagnostic is led by Liana Fricker, Head of Strategy at Epiphany Content, with Kevan Smith, Epiphany's founder, alongside her. Liana has spent twenty years in PR, brand and fractional CMO roles, and since 2018 she has worked on the positioning of more than a hundred founder-led businesses through The Inspiration Space. Kevan built the VELO method, so the recommendation you get comes from the people who would build it with you.

The de-risked upgrade

£2,500 +VAT, paid in full upfront. If you go on to the full Trust Library Engagement within 90 days, the £2,500 comes off the price. You pay £12,500 in total either way, never twice.

Right first step?

This is right if you want to start smaller and see the thinking first. If you already know you want the full build, go straight to the Trust Library Engagement.

If your question is smaller than a Diagnostic, one decision you want to pressure-test, Liana also runs her own 90-minute session, Borrow My Brain, through The Inspiration Space.

Investment: £2,500 +VAT, fixed, paid upfront. Credits in full to the Build within 90 days.

Book the Positioning Diagnostic. First step: a scheduling link, then the working sessions.

Not sure yet? Book an Explore call first, or start the VELO Scorecard, free.