The Sector Leadership Programme
The complete VELO flywheel built for your business. Six months of strategic content production, trust infrastructure architecture, and sales cycle engineering across all four pillars: Visibility, Evidence, Library, and Outcomes.
You are winning deals, but slowly. Every engagement requires you to prove your credibility from scratch. Your champion fights internal battles without ammunition. Your pricing gets questioned because the committee has not seen enough evidence to justify it. And the deals that die quietly, the ones that end with "we have decided to hold off," represent revenue you earned but never collected.
What happens
Foundation (Month 1): Full VELO diagnostic. We map your sales cycle, buying committee structure, existing content against the Library of Trust architecture, and current measurement capability. We design the complete roadmap.
Visibility Build (Months 1-2): 30 short-form videos establish consistent presence on LinkedIn and social platforms. Your buyers encounter you repeatedly during their dark-funnel research.
Evidence Build (Months 2-4): Three long-form thought leadership videos answer the hardest questions your buyers ask. Each becomes a cornerstone asset generating derivative content for a full quarter.
Library Architecture (Months 3-5): We build your Library of Trust across all four shelves: Authority (why listen to you), Evidence (prove it works), Consensus (help us agree internally), and Outcomes (is it working). Every asset designed for a specific committee role and buying stage.
Outcomes Framework (Months 5-6): Measurement architecture connecting content activity to pipeline movement. Attribution tracking and sales cycle monitoring.
Throughout: Monthly strategy sessions. On-camera coaching at every filming session. Quarterly reporting with pipeline attribution.
What changes in your business
Deals arrive pre-qualified. Champions have ammunition. The finance director has already seen your pricing philosophy. Legal has reviewed your governance documentation. The operations lead has watched your process walkthrough. By the time you sit down, the buying committee has already done the work that used to take months.
What it builds (VELO)
All four pillars, complete flywheel. V — systematic dark funnel presence. E — trust infrastructure for hidden buyers. L — indexed assets covering every committee role. O — measurement that proves the system works.
Investment: From £12,000 + VAT