The VELO Blueprint
A 4-week strategic engagement that produces your bespoke VELO implementation plan: Library of Trust architecture, 90-day content plan, buying committee coverage map, channel strategy, and measurement framework.
You have taken the Friction Audit. You can see where trust breaks down. Now you need the strategic architecture: the plan for what to build, in what order, and how each piece connects to your sales cycle.
What happens
Week 1: Diagnosis. Deep audit of your current content, sales cycle data, and buying committee structure. 90-minute interview. We map every existing asset against the four VELO shelves and identify gaps.
Week 2: Architecture. We design your Library of Trust. Which assets need to exist for each buying committee member: the champion, the finance director, the legal counsel, the operations lead. Each assigned to a VELO pillar, buying stage, and committee role.
Week 3: Content Strategy. First 90 days of content production mapped. Flagship topics, Waterfall derivatives, channel priorities for your specific buyer.
Week 4: Delivery. Complete VELO Blueprint document delivered in a 2-hour working session. Library architecture, 90-day plan, buying committee coverage map, channel strategy, measurement framework.
What changes in your business
Every piece of content you produce from this point maps to a specific gap in your trust infrastructure, reaches a specific stakeholder, and serves a measurable purpose in compressing your sales cycle.
Investment: £1,500 + VAT