Liana Fricker

Liana Fricker is the Strategic Lead at Epiphany, where she architects the elite positioning that anchors the firm's Trust Library engagements. A strategist, host, and second-time founder, she is one of the UK's most recognisable voices on positioning for expert-led businesses.

Her career spans twenty years across PR, brand, and fractional CMO roles, shaping campaigns for Bacardi, BMW, Ray-Ban, and Intel. Since 2018, she has sharpened the positioning of more than a hundred founder-led firms through The Inspiration Space. She joined Epiphany to put an end to the “Google Drive Graveyard,” ensuring that brilliant strategy doesn't die in a folder, but is actively engineered into the market. She was a TEDxWinchester 2022 speaker, hosts the Unfinished Business podcast, and advises high-growth entrepreneurs.