Our Blog

If your firm relies on referrals, you’re not running a business—you’re gambling on luck. In today’s world, B2B buying decisions happen in back channels you can’t see, making visible founder-led video the smart way to build trust, authority, and resilience. This post explores the hidden risks of the “referral trap,” why staying quiet erodes value, and how a repeatable video content system can turn vulnerability into a winning asset—without selling your soul to social media.

Most buyers decide who they want to work with before your business even hits their shortlist—and they’re making that decision based on what they see online. For expert-led B2B firms, this means your sales cycle starts long before someone ever books a call. In this post, we share how Epiphany Content helps consultancies and agencies use strategic, story-led video to build trust, answer objections, and compress the sales cycle—so you’re positioned as the obvious choice, not just another vendor chasing deals.

Discover why classic broadcast-style social posts rarely turn followers into clients—and how shifting to a conversation-led approach can transform your online presence, build trust, and get you in the room with the right people. Learn practical frameworks for creating genuine dialogue, earning attention, and turning conversation into connection and conversion.

Camera anxiety is the secret epidemic in UK leadership—nearly every senior exec feels it, yet most coaching quietly makes it worse. Discover the real reasons why that sinking feeling happens every time the camera blinks on, and why “executive presence” advice from the 80s keeps fueling your nerves. If you want practical fixes rooted in neuroscience and genuine human connection—not outdated polish or scripts—this post will change how you show up on screen, for good.

Most CEOs know video content matters—but many still miss the mark. From chasing perfection to ignoring platform details, these seven common mistakes can sabotage trust and authority online. Discover how UK leaders can fix their approach and make every video count.

That's why this Business Brunch matters. They're not bringing diverse voices as tokens. These voices are essential contributors to a more complete picture of gender equality. Bibi reminded me about the Me Too movement—founded by Tarana Burke in 2006, not in 2017 "when the white power movement got involved." How often are the contributions of women of color erased from feminist stories?