Our Blog

If your firm relies on referrals, you’re not running a business—you’re gambling on luck. In today’s world, B2B buying decisions happen in back channels you can’t see, making visible founder-led video the smart way to build trust, authority, and resilience. This post explores the hidden risks of the “referral trap,” why staying quiet erodes value, and how a repeatable video content system can turn vulnerability into a winning asset—without selling your soul to social media.

Most buyers decide who they want to work with before your business even hits their shortlist—and they’re making that decision based on what they see online. For expert-led B2B firms, this means your sales cycle starts long before someone ever books a call. In this post, we share how Epiphany Content helps consultancies and agencies use strategic, story-led video to build trust, answer objections, and compress the sales cycle—so you’re positioned as the obvious choice, not just another vendor chasing deals.

Discover why classic broadcast-style social posts rarely turn followers into clients—and how shifting to a conversation-led approach can transform your online presence, build trust, and get you in the room with the right people. Learn practical frameworks for creating genuine dialogue, earning attention, and turning conversation into connection and conversion.

Camera anxiety is the secret epidemic in UK leadership—nearly every senior exec feels it, yet most coaching quietly makes it worse. Discover the real reasons why that sinking feeling happens every time the camera blinks on, and why “executive presence” advice from the 80s keeps fueling your nerves. If you want practical fixes rooted in neuroscience and genuine human connection—not outdated polish or scripts—this post will change how you show up on screen, for good.

Most CEOs know video content matters—but many still miss the mark. From chasing perfection to ignoring platform details, these seven common mistakes can sabotage trust and authority online. Discover how UK leaders can fix their approach and make every video count.

Have you ever wondered why your posts sometimes feel awkward or forced? In this blog post, we explore how shifting your focus from self-promotion to building genuine connections can transform your online presence. Rather than broadcasting achievements for likes, imagine creating content that sparks meaningful conversations and leaves people smiling. Drawing on a personal experience from a lively business conference in Kent, I share how stepping away from the "look at me" mindset changed everything. You'll discover why authentic engagement matters, and how starting a conversation instead of delivering a lecture can help grow your business. This isn’t about quick hacks or clever tactics—it’s about adopting a new mindset and making every post a chance to connect on a personal level. Join me on this journey to break free from the megaphone trap and build real trust online.

Personal branding can be key for C-level executives looking to increase their influence and leadership effectiveness. As a tool that can strengthens a leader's visibility, credibility, and stakeholder trust, developing a strong personal brand strategy through content generation, self-presentation, reputation management, and strategic communication is the key to greater visibility and success, benefiting both individual careers and organisations.

You can't fake it until you make it with authenticity. Have a look into the psychology behind genuine content that comes from your core and that you're proud to stand behind. Commit to being your real, magnetic, authentic self!