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Personal branding can be key for C-level executives looking to increase their influence and leadership effectiveness. As a tool that can strengthens a leader's visibility, credibility, and stakeholder trust, developing a strong personal brand strategy through content generation, self-presentation, reputation management, and strategic communication is the key to greater visibility and success, benefiting both individual careers and organisations.

A few years back, I joined a networking group that focused on teaching us how to become better networkers. It was one of the best investments I ever made in my professional career. As I'm starting to familiarise myself with the networking community here in Brighton, I thought I would share some of what I learned through that experience. For anyone who wants to get better at networking, have a read; hopefully you'll find some tips on how to network using what comes naturally.

You can't fake it until you make it with authenticity. Have a look into the psychology behind genuine content that comes from your core and that you're proud to stand behind. Commit to being your real, magnetic, authentic self!