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Thought Leadership
Date
March 12, 2026
Tag
Thought Leadership

Why Conversation-Led Content Converts Better Than Broadcast Posts for B2B Founders

Broadcast content rarely brings clients. Learn how B2B founders shift from lecture mode to conversation architecture to build real trust and compress sales cycles.

Kevan Smith
Kevan Smith
Why Conversation-Led Content Converts Better Than Broadcast Posts for B2B Founders
Date
March 12, 2026
Tag
Thought Leadership

Camera Anxiety in Senior Leaders: The Neuroscience Behind It and What Actually Helps

Camera anxiety affects over 90% of UK senior leaders. Discover the neuroscience, the cultural factors, and the practical fixes that outdated executive coaching misses.

Kevan Smith
Kevan Smith
Camera Anxiety in Senior Leaders: The Neuroscience Behind It and What Actually Helps
Date
March 12, 2026
Tag
Thought Leadership

7 Video Content Mistakes UK CEOs Make (And the Specific Fixes That Work)

78% of B2B marketers now prioritise video for credibility. Yet most CEO video strategies fail. Here are the 7 most common mistakes and exactly how to fix them.

Kevan Smith
Kevan Smith
7 Video Content Mistakes UK CEOs Make (And the Specific Fixes That Work)
Date
March 12, 2026
Tag
Thought Leadership

How to Show Up on Social Media in a Way That Feels Genuine and Grows Your Business

Most B2B founder content feels like an advert. Learn how to shift from broadcast mode to genuine connection that builds trust, attracts the right clients, and feels good.

Kevan Smith
Kevan Smith
How to Show Up on Social Media in a Way That Feels Genuine and Grows Your Business
Date
March 12, 2026
Tag
Thought Leadership

A Practical Guide to C-Suite Personal Branding: How Senior Leaders Build Visibility That Moves the Business

Personal branding for C-suite leaders goes beyond LinkedIn profiles. Learn the practical content strategy that builds genuine authority and connects directly to business results.

Kevan Smith
Kevan Smith
A Practical Guide to C-Suite Personal Branding: How Senior Leaders Build Visibility That Moves the Business
Date
March 12, 2026
Tag
Inspiration

Becoming a Better Networker: Introverts versus Extroverts

A few years back, I joined a networking group that focused on teaching us how to become better networkers. It was one of the best investments I ever made in my professional career. As I'm starting to familiarise myself with the networking community here in Brighton, I thought I would share some of what I learned through that experience. For anyone who wants to get better at networking, have a read; hopefully you'll find some tips on how to network using what comes naturally.

Kevan Smith
Kevan Smith
Becoming a Better Networker: Introverts versus Extroverts
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